You may have heard that having a web community is a great way to increase sales, customer loyalty and word of mouth for your web business. In fact a web community itself, if large enough and targeting an affluent demographic (or one that advertisers like to target), has the potential to bring in revenue. Commonly people use a web forum as the centre point for a web community. However building a popular forum is no easy task and requires patience and dedication.

• Think minimalist when building categories and forums.
• As the owner you must keep contributing.
• Create some fake personalities.
• Publish content.
• Recruit your mates and spread the word.